Film + Graphics
We created a behind the scenes setting where we see parts of the set with lamps, dolly tracks and different backdrops as they appear in front of us. The people, the products and the backdrops set the tone and colour palette. The visual parts projected on the walls and backdrop have a playful expression, utilizing colours and an urban tone. All this creates a visual tapestry of warmth and urban rawness.
We started out by filming all the settings and interviews before adding 3D graphics including illustrations and text.